{"id":22259,"date":"2025-03-15T14:14:00","date_gmt":"2025-03-15T13:14:00","guid":{"rendered":"https:\/\/tchak.be\/?p=22259"},"modified":"2025-04-24T10:41:30","modified_gmt":"2025-04-24T08:41:30","slug":"burger-king-fast-food-junk-food-agence-buzzman-publicite","status":"publish","type":"post","link":"https:\/\/tchak.be\/index.php\/2025\/03\/15\/burger-king-fast-food-junk-food-agence-buzzman-publicite\/","title":{"rendered":"Burger King et l&#8217;agence Buzzman,\u00a0c&#8217;est comme la pub pour la cigarette"},"content":{"rendered":"\n<p>\u00ab\u2009<em>Ce spot est g\u00e9nial. \u00c0 la fin, on a juste envie d\u2019un truc avec du cheddar. Bravo Burger King\u2009!<\/em>\u2009\u00bb&#8230; Un commentaire en dessous du tout nouveau clip de la cha\u00eene. De notre c\u00f4t\u00e9, nous sommes plus sceptiques. &nbsp; <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"BURGER KING - ULTIMES CHEDDAR\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/li4IPPIGHS4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>Humeur | Yves Raisiere, journaliste\u00a0 \u00a0\u00a0<br><\/strong><br>\ud83d\udccc C\u2019est le tout dernier spot publicitaire de Burger King (voir ci-dessus). La cha\u00eene y pr\u00e9sente ses \u00ab\u2009Ultimes\u2009\u00bb au cheddar.\u00a0<strong>Des burgers au cheddar, des Mac &amp; Cheese au cheddar, des nuggets au cheddar, de la sauce au cheddar.<\/strong>\u00a0Le fromage y d\u00e9gouline de partout. Au centre des images, en grand, la recommandation sanitaire l\u00e9gale sur le fait que pour votre sant\u00e9, mieux vaut \u00e9viter de manger trop gras, trop sucr\u00e9, trop sal\u00e9.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/tchak.be\/index.php\/la-cooperative\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"461\" src=\"https:\/\/tchak.be\/wp-content\/uploads\/2025\/04\/Capture-decran-2025-11-11-a-19.31.40-1024x461.png\" alt=\"\" class=\"wp-image-23844\" srcset=\"https:\/\/tchak.be\/wp-content\/uploads\/2025\/04\/Capture-decran-2025-11-11-a-19.31.40-1024x461.png 1024w, https:\/\/tchak.be\/wp-content\/uploads\/2025\/04\/Capture-decran-2025-11-11-a-19.31.40-300x135.png 300w, https:\/\/tchak.be\/wp-content\/uploads\/2025\/04\/Capture-decran-2025-11-11-a-19.31.40-768x346.png 768w, https:\/\/tchak.be\/wp-content\/uploads\/2025\/04\/Capture-decran-2025-11-11-a-19.31.40-1536x691.png 1536w, https:\/\/tchak.be\/wp-content\/uploads\/2025\/04\/Capture-decran-2025-11-11-a-19.31.40-2048x922.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><br>Une perle, cette campagne, diront les expert\u00b7es en marketing, tant elle coche les cases. \u00a0 \u00a0 \u00a0 \u00a0\u00a0<br><br>\ud83d\udc49\ud83c\udffd\u00a0<strong>La\u00a0<\/strong><em><strong>brother<\/strong><\/em><strong>\u00a0attitude.<\/strong>\u00a0Ils ont l\u2019air sympa, ces deux gars \u00e0 l\u2019\u00e9cran. Deux coll\u00e8gues cool, deux potes qui font \u00e9quipe en cuisine, deux mecs assumant leur go\u00fbt d\u00e9complex\u00e9 du gras. C\u2019est\u00a0<em>catchy<\/em>, c\u2019est jeune, c\u2019est urbain.\u00a0<strong>M\u00eame le doigt d\u2019honneur \u2014 rien \u00e0 foutre des recommandations sant\u00e9 \u2014 fait clin d\u2019\u0153il complice.<\/strong>\u00a0Effet de meute assur\u00e9, sp\u00e9cialement avec les jeunes m\u00e2les, ceux qui ont (pr\u00e9tendument) besoin d\u2019un exc\u00e8s de calories pour exister. \u00a0\u00a0<br><br>\ud83d\udc49\ud83c\udffd\u00a0<strong>Le\u00a0<\/strong><em><strong>food porn<\/strong><\/em><strong>.<\/strong>\u00a0Film\u00e9s en contreplong\u00e9e, les aliments \u00e0 l\u2019avant-plan ont l\u2019air g\u00e9n\u00e9reux, hautement d\u00e9sirables, ultra gourmands. Le fond bleut\u00e9 met en relief la blondeur du fromage. Le rythme des images, l\u2019alternance des gros plans sur le fondant et le coulant, ceux sur la bouche entrouverte qui scande le mot \u00ab\u2009cheddar\u2009\u00bb\u00a0<strong>suscitent un effet de tension, un besoin presque irr\u00e9pressible et addictif de c\u00e9der \u00e0 la tentation.<\/strong>\u00a0Pas besoin de pr\u00e9liminaires, on passe direct \u00e0 l\u2019orgasme gustatif. \u00a0\u00a0<br><br>\ud83d\udc49\ud83c\udffd\u00a0<strong>La transgression.<\/strong>\u00a0C\u2019est la cerise sur le g\u00e2teau. Le fait de placer le bandeau obligatoire de pr\u00e9vention au centre de l\u2019\u00e9cran, alors qu\u2019il est d\u2019habitude situ\u00e9 en bas et en tout petit, produit un effet paradoxal : au d\u00e9part simple message de mod\u00e9ration dont tout le monde se fout, la mise en garde devient ici une censure.\u00a0<strong>Cette transmutation donne au produit une dimension interdite<\/strong>, voire un c\u00f4t\u00e9 subversif, qui ne fait qu\u2019en renforcer l\u2019attrait. \u00a0<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fff0d3\"><strong>+++ Colorants alimentaires : <a href=\"https:\/\/tchak.be\/index.php\/2025\/01\/13\/colorants-alimentaires-des-risques-pour-les-enfants\/\">des risques pour les enfants<\/a><\/strong><\/p>\n\n\n\n<p><strong>On doit donc ce clip de Burger King \u00e0 la c\u00e9l\u00e8bre agence Buzzman<\/strong>, pr\u00e9sent\u00e9e un peu partout comme \u00e9tant une des plus \u00ab\u2009<em>avant-gardistes du march\u00e9<\/em>\u2009\u00bb, \u00e0 tel point qu\u2019elle a remport\u00e9 de nombreux prix. &nbsp;&nbsp;<br><br>Avant-gardiste, du moins si on \u00e9tait rest\u00e9 dans la seconde moiti\u00e9 du 20\u00b0 si\u00e8cle, l<strong>\u2019\u00e2ge d\u2019or o\u00f9 ces agences \u00e9taient c\u00e9l\u00e9br\u00e9es pour leur cr\u00e9ativit\u00e9, leur humour, leur provocation<\/strong>, construisant les imaginaires, anticipant les d\u00e9sirs,&nbsp;<em>boostant<\/em>&nbsp;la consommation, sans que personne ou presque ne se soucie de leur r\u00f4le dans l\u2019av\u00e8nement d\u2019un n\u00e9olib\u00e9ralisme d\u00e9brid\u00e9 et de ses cons\u00e9quences.<\/p>\n\n\n\n<p>Aujourd\u2019hui, en 2025, plus personne ne peut les nier. En sapant l\u2019avertissement sanitaire (dont on peut contester l\u2019efficacit\u00e9) financ\u00e9 par la collectivit\u00e9 pour lutter contre le surpoids, l\u2019ob\u00e9sit\u00e9, les maladies cardiovasculaires et le diab\u00e8te (et leur co\u00fbt pour la soci\u00e9t\u00e9), en faisant la promo d&#8217;un exc\u00e8s de calories vides aupr\u00e8s de milliers de jeunes,&nbsp;<strong>Buzzman est donc tout sauf innovante et disruptive.&nbsp;<\/strong>Elle participe juste au sale boulot de Burger King.<\/p>\n\n\n\n<p>D\u2019ailleurs, d\u2019ici 50 ans, sans doute regardera-t-on cette vid\u00e9o comme on regarde aujourd\u2019hui la pub des ann\u00e9es soixante\/septante pour la cigarette :&nbsp;<strong>avec un m\u00e9lange de fascination et de malaise<\/strong>, en se demandant comment les jurys d\u2019\u00e9thique publicitaire ont pu laisser passer un truc aussi gros.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fbd792\">\u27a1\ufe0f D&#8217;accord, pas d&#8217;accord ? Envoyez votre avis, votre r\u00e9action <a href=\"mailto:redaction@tchak.be\">\u00e0 la r\u00e9daction<\/a><\/p>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-9bf30b5\" data-block-id=\"9bf30b5\"><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Profitez de nos billets d&#8217;humeur en avant-premi\u00e8re en vous   inscrivant \u00e0 notre infolettre bimensuelle (acc\u00e8s libre).<\/strong><\/h4>\n\n\n\n<!-- Begin Brevo Form -->\n<!-- START - We recommend to place the below code in head tag of your website html  -->\n<style>\n  @font-face {\n    font-display: block;\n    font-family: Roboto;\n    src: url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/normal\/normal\/7529907e9eaf8ebb5220c5f9850e3811.woff2) format(\"woff2\"), url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/normal\/normal\/25c678feafdc175a70922a116c9be3e7.woff) format(\"woff\")\n  }\n\n  @font-face {\n    font-display: fallback;\n    font-family: Roboto;\n    font-weight: 600;\n    src: url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/medium\/normal\/6e9caeeafb1f3491be3e32744bc30440.woff2) format(\"woff2\"), url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/medium\/normal\/71501f0d8d5aa95960f6475d5487d4c2.woff) format(\"woff\")\n  }\n\n  @font-face {\n    font-display: fallback;\n    font-family: Roboto;\n    font-weight: 700;\n    src: url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/bold\/normal\/3ef7cf158f310cf752d5ad08cd0e7e60.woff2) format(\"woff2\"), url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/bold\/normal\/ece3a1d82f18b60bcce0211725c476aa.woff) format(\"woff\")\n  }\n\n  #sib-container input:-ms-input-placeholder {\n    text-align: left;\n    font-family: Helvetica, sans-serif;\n    color: #c0ccda;\n  }\n\n  #sib-container input::placeholder {\n    text-align: left;\n    font-family: Helvetica, sans-serif;\n    color: #c0ccda;\n  }\n\n  #sib-container a {\n    text-decoration: underline;\n    color: #2BB2FC;\n  }\n<\/style>\n<link rel=\"stylesheet\" href=\"https:\/\/sibforms.com\/forms\/end-form\/build\/sib-styles.css\">\n<!--  END - We recommend to place the above code in head tag of your website html -->\n\n<!-- START - We recommend to place the below code where you want the form in your website html  -->\n<div class=\"sib-form\" style=\"text-align: center;\n         background-color: transparent; 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Bravo Burger King\u2009!\u2009\u00bb&#8230; Un commentaire en dessous du tout nouveau clip de la cha\u00eene. De notre c\u00f4t\u00e9, nous sommes plus sceptiques. &nbsp; Humeur | Yves Raisiere, journaliste\u00a0 \u00a0\u00a0\ud83d\udccc C\u2019est le tout dernier spot publicitaire de Burger King (voir ci-dessus). [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":22260,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[125],"tags":[],"class_list":["post-22259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-billets-humeur-politique-economique-environnement"],"featured_image_urls_v2":{"full":["https:\/\/tchak.be\/wp-content\/uploads\/2025\/04\/Capture-decran-2025-04-22-a-14.00.57.png",1136,638,false],"thumbnail":["https:\/\/tchak.be\/wp-content\/uploads\/2025\/04\/Capture-decran-2025-04-22-a-14.00.57-150x150.png",150,150,true],"medium":["https:\/\/tchak.be\/wp-content\/uploads\/2025\/04\/Capture-decran-2025-04-22-a-14.00.57-300x168.png",300,168,true],"medium_large":["https:\/\/tchak.be\/wp-content\/uploads\/2025\/04\/Capture-decran-2025-04-22-a-14.00.57-768x431.png",768,431,true],"large":["https:\/\/tchak.be\/wp-content\/uploads\/2025\/04\/Capture-decran-2025-04-22-a-14.00.57-1024x575.png",770,432,true],"1536x1536":["https:\/\/tchak.be\/wp-content\/uploads\/2025\/04\/Capture-decran-2025-04-22-a-14.00.57.png",1136,638,false],"2048x2048":["https:\/\/tchak.be\/wp-content\/uploads\/2025\/04\/Capture-decran-2025-04-22-a-14.00.57.png",1136,638,false],"widget-thumbnail":["https:\/\/tchak.be\/wp-content\/uploads\/2025\/04\/Capture-decran-2025-04-22-a-14.00.57.png",75,42,false],"gridlove-thumbnail":["https:\/\/tchak.be\/wp-content\/uploads\/2025\/04\/Capture-decran-2025-04-22-a-14.00.57-80x60.png",80,60,true]},"post_excerpt_stackable_v2":"<p>\u00ab\u2009Ce spot est g\u00e9nial. \u00c0 la fin, on a juste envie d\u2019un truc avec du cheddar. Bravo Burger King\u2009!\u2009\u00bb&#8230; Un commentaire en dessous du tout nouveau clip de la cha\u00eene. De notre c\u00f4t\u00e9, nous sommes plus sceptiques. &nbsp; Humeur | Yves Raisiere, journaliste\u00a0 \u00a0\u00a0\ud83d\udccc C\u2019est le tout dernier spot publicitaire de Burger King (voir ci-dessus). La cha\u00eene y pr\u00e9sente ses \u00ab\u2009Ultimes\u2009\u00bb au cheddar.\u00a0Des burgers au cheddar, des Mac &amp; Cheese au cheddar, des nuggets au cheddar, de la sauce au cheddar.\u00a0Le fromage y d\u00e9gouline de partout. Au centre des images, en grand, la recommandation sanitaire l\u00e9gale sur le fait que\u2026<\/p>\n","category_list_v2":"<a href=\"https:\/\/tchak.be\/index.php\/category\/billets-humeur-politique-economique-environnement\/\" rel=\"category tag\">Humeur<\/a>","author_info_v2":{"name":"Yves Raisiere","url":"https:\/\/tchak.be\/index.php\/author\/yves\/"},"comments_num_v2":"0 commentaire","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Burger King et l&#039;agence Buzzman,\u00a0c&#039;est comme la pub pour la cigarette<\/title>\n<meta name=\"description\" content=\"Bravo \u00e0 Burger King et \u00e0 Buzzman pour leur derni\u00e8re campagne ? Pas vraiment. C&#039;est aussi malaisant que de la pub pour des cigarettes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tchak.be\/index.php\/2025\/03\/15\/burger-king-fast-food-junk-food-agence-buzzman-publicite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Burger King et l&#039;agence Buzzman,\u00a0c&#039;est comme la pub pour la cigarette\" \/>\n<meta property=\"og:description\" content=\"Bravo \u00e0 Burger King et \u00e0 Buzzman pour leur derni\u00e8re campagne ? Pas vraiment. 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