{"id":25603,"date":"2025-12-01T14:52:11","date_gmt":"2025-12-01T13:52:11","guid":{"rendered":"https:\/\/tchak.be\/?p=25603"},"modified":"2026-03-13T13:33:13","modified_gmt":"2026-03-13T12:33:13","slug":"laits-infantiles-nan-nutrilon-parents-marketing","status":"publish","type":"post","link":"https:\/\/tchak.be\/index.php\/2025\/12\/01\/laits-infantiles-nan-nutrilon-parents-marketing\/","title":{"rendered":"Laits infantiles : parents dans le doute, marketing \u00e0 l\u2019\u00e9coute"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a><\/a><strong>Nestl\u00e9 et Danone se battent pour toucher les parents d\u00e8s l\u2019annonce d\u2019une grossesse. Leur strat\u00e9gie&nbsp;? Inspirer la confiance en tant qu\u2019expertes de la petite enfance pour, subtilement, pr\u00e9senter leurs multiples laits artificiels comme des solutions aux difficult\u00e9s rencontr\u00e9es.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group alignwide stk-block-button-group stk-block stk-609da4e\" data-block-id=\"609da4e\"><style>.stk-609da4e .stk-block-button, .stk-609da4e .stk-block-icon-button{flex:1 0 0% !important;}<\/style><div class=\"stk-row stk-inner-blocks has-text-align-center stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button has-text-align-center stk-block stk-d7d1ae9\" data-block-id=\"d7d1ae9\"><style>.stk-d7d1ae9 {border-top-left-radius:0px !important;border-top-right-radius:0px !important;border-bottom-right-radius:0px !important;border-bottom-left-radius:0px !important;overflow:hidden !important;box-shadow:0 0 0 1px #7878781a !important;border-color:#000000 !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}.stk-d7d1ae9 .stk-button{background:#fdef6f !important;}.stk-d7d1ae9 .stk-button__inner-text{font-size:17px !important;color:#4e7000 !important;}@media screen and (max-width: 1023px){.stk-d7d1ae9 .stk-button__inner-text{font-size:17px !important;}}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/boutique.tchak.be\/\"><span class=\"has-text-color stk-button__inner-text\"><em><strong>Tchak, c&#8217;est d\u00e9j\u00e0 25 num\u00e9ros au compteur. Rejoignez-nous. <\/strong><\/em><br>\ud83d\udc49\ud83c\udfff <em><strong>Soutenez un m\u00e9dia combatif et fertile<\/strong>.<\/em><\/span><\/a><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cl\u00e9mence Dumont \u2013 journaliste<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Des mois \u00e0 se demander comment sera son visage, sa voix, ses mimiques. Les futurs parents ont la t\u00eate remplie de questions. Apr\u00e8s l\u2019accouchement, ils et elles s\u2019en posent encore plus. Sa nourriture, son sommeil, les premiers soins. Tout est in\u00e9dit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les entreprises de laits artificiels savent bien qu\u2019accueillir un enfant est un saut dans l\u2019inconnu. Alors elles sont l\u00e0 pour accompagner. Et pour pr\u00e9senter des solutions au moindre souci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Leur premi\u00e8re publicit\u00e9, ce sont les bo\u00eetes de lait elles-m\u00eames. Nan et Nutrilon, les marques de Nestl\u00e9 et Danone qui dominent le march\u00e9 du Benelux, ont d\u00e9velopp\u00e9 des gammes qui ne cessent de s\u2019\u00e9tendre. Aux c\u00f4t\u00e9s des laits de base pour chaque \u00e2ge et des versions \u00ab&nbsp;premium&nbsp;\u00bb pr\u00e9sent\u00e9es comme plus avanc\u00e9es scientifiquement, on trouve dans leurs catalogues des laits pour b\u00e9b\u00e9s d\u00e9nutris, allergiques, qui r\u00e9gurgitent, qui ont des coliques, et m\u00eame pour b\u00e9b\u00e9s \u00ab&nbsp;gourmands&nbsp;\u00bb ou encore \u00ab&nbsp;en relais de l\u2019allaitement&nbsp;\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comme partout dans l\u2019Union europ\u00e9enne, les \u00e9tiquettes doivent rappeler la sup\u00e9riorit\u00e9 du lait maternel et ne peuvent jamais faire croire qu\u2019un lait artificiel va gu\u00e9rir un probl\u00e8me de sant\u00e9. Mais si un lait est con\u00e7u pour un probl\u00e8me particulier, l\u2019emballage peut tout de m\u00eame mentionner le trouble en question. Or, \u00ab&nbsp;<em>scientifiquement,<\/em> <em>certaines mentions accept\u00e9es de longue date posent question. Une colique, par exemple, est une notion assez floue. C\u2019est plut\u00f4t pour rassurer les parents<\/em>&nbsp;\u00bb, rel\u00e8ve Els Heyvaert, la sp\u00e9cialiste de la l\u00e9gislation sur les laits infantiles du SPF Sant\u00e9.<\/p>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-934c95f stk-block-background\" data-block-id=\"934c95f\"><style>.stk-934c95f {background-color:#5c603e !important;border-top-left-radius:8px !important;border-top-right-radius:8px !important;border-bottom-right-radius:8px !important;border-bottom-left-radius:8px !important;overflow:hidden !important;box-shadow:0px 2px 20px #99999933 !important;border-top-width:1px !important;border-right-width:1px !important;border-bottom-width:1px !important;border-left-width:1px !important;min-height:var(--stk--preset--block-height--none, 0px) !important;}.stk-934c95f:before{background-color:#5c603e !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-934c95f-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-0b64f8d\" data-v=\"4\" data-block-id=\"0b64f8d\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-0b64f8d-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-0b64f8d-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-637b71b\" id=\"a-lire-aussi\" data-block-id=\"637b71b\"><style>.stk-637b71b {margin-bottom:1px !important;}.stk-637b71b .stk-block-heading__text{color:#ffffff !important;}<\/style><h4 class=\"stk-block-heading__text has-text-color\">\u00c0 lire aussi :<\/h4><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-676b93d\" data-block-id=\"676b93d\"><style>.stk-676b93d .stk-block-text__text{color:#ffffff !important;}<\/style><p class=\"stk-block-text__text has-text-color\">>> <a href=\"https:\/\/tchak.be\/index.php\/2025\/12\/01\/laits-infantiles-pediatres-nan-nutrilon-marketing\/\" type=\"link\" id=\"https:\/\/tchak.be\/index.php\/2025\/12\/01\/laits-infantiles-pediatres-nan-nutrilon-marketing\/\"><strong>Laits infantiles: les p\u00e9diatres, une profession biberonn\u00e9e<\/strong><\/a> + <a href=\"https:\/\/tchak.be\/index.php\/lobbies-lait-infantile-vos-temoignages\/\" type=\"link\" id=\"https:\/\/tchak.be\/index.php\/lobbies-lait-infantile-vos-temoignages\/\"><strong>vos t\u00e9moignages<\/strong><\/a><\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Les laits mentionnant des troubles de sant\u00e9 ne sont disponibles qu\u2019en pharmacie et stipulent qu\u2019un contr\u00f4le m\u00e9dical est requis. Cependant, aucun lait ne n\u00e9cessite d\u2019ordonnance. Shancy Rooze, p\u00e9diatre sp\u00e9cialis\u00e9e en nutrition des b\u00e9b\u00e9s malades, voit r\u00e9guli\u00e8rement des parents opter pour un lait plus cher sans n\u00e9cessit\u00e9\u00a0: \u00ab\u00a0<em>Quand un b\u00e9b\u00e9 na\u00eet, il n\u2019a jamais dig\u00e9r\u00e9. Son tube digestif va mettre environ un an \u00e0 maturer. Mais les parents sont vite d\u00e9sempar\u00e9s face aux maux de ventre de leur enfant. C\u2019est la porte ouverte \u00e0 l\u2019industrie pour vendre des recettes miracles<\/em>, d\u00e9nonce-t-elle. <em>Autant pour les enfants vraiment malades, les gammes ont bien \u00e9volu\u00e9 et permettent de prendre en charge des pathologies parfois tr\u00e8s compliqu\u00e9es. Mais on peut s\u2019interroger sur l\u2019abondance de laits qui, en r\u00e9alit\u00e9, ont des compositions quasiment identiques.<\/em>\u00a0\u00bb<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/boutique.tchak.be\/shop\/numero-24-69?category=11\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"798\" src=\"https:\/\/tchak.be\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-09-a-14.43.04.png\" alt=\"\" class=\"wp-image-25630\" srcset=\"https:\/\/tchak.be\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-09-a-14.43.04.png 900w, https:\/\/tchak.be\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-09-a-14.43.04-300x266.png 300w, https:\/\/tchak.be\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-09-a-14.43.04-768x681.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Nestl\u00e9 et Danone se battent pour toucher les parents d\u00e8s l\u2019annonce d\u2019une grossesse. Leur strat\u00e9gie&nbsp;? Inspirer la confiance en tant qu\u2019expertes de la petite enfance pour, subtilement, pr\u00e9senter leurs multiples laits artificiels comme des solutions aux difficult\u00e9s rencontr\u00e9es. Cl\u00e9mence Dumont \u2013 journaliste Des mois \u00e0 se demander comment sera son visage, sa voix, ses mimiques. [&hellip;]<\/p>\n","protected":false},"author":179,"featured_media":25636,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[],"class_list":["post-25603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enquetes-tchak"],"featured_image_urls_v2":{"full":["https:\/\/tchak.be\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-09-a-14.50.01.png",506,366,false],"thumbnail":["https:\/\/tchak.be\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-09-a-14.50.01-150x150.png",150,150,true],"medium":["https:\/\/tchak.be\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-09-a-14.50.01-300x217.png",300,217,true],"medium_large":["https:\/\/tchak.be\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-09-a-14.50.01.png",506,366,false],"large":["https:\/\/tchak.be\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-09-a-14.50.01.png",506,366,false],"1536x1536":["https:\/\/tchak.be\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-09-a-14.50.01.png",506,366,false],"2048x2048":["https:\/\/tchak.be\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-09-a-14.50.01.png",506,366,false],"gridlove-thumbnail":["https:\/\/tchak.be\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-09-a-14.50.01-80x60.png",80,60,true]},"post_excerpt_stackable_v2":"<p>Nestl\u00e9 et Danone se battent pour toucher les parents d\u00e8s l\u2019annonce d\u2019une grossesse. Leur strat\u00e9gie&nbsp;? Inspirer la confiance en tant qu\u2019expertes de la petite enfance pour, subtilement, pr\u00e9senter leurs multiples laits artificiels comme des solutions aux difficult\u00e9s rencontr\u00e9es. Tchak, c&#8217;est d\u00e9j\u00e0 25 num\u00e9ros au compteur. Rejoignez-nous. \ud83d\udc49\ud83c\udfff Soutenez un m\u00e9dia combatif et fertile. Cl\u00e9mence Dumont \u2013 journaliste Des mois \u00e0 se demander comment sera son visage, sa voix, ses mimiques. Les futurs parents ont la t\u00eate remplie de questions. Apr\u00e8s l\u2019accouchement, ils et elles s\u2019en posent encore plus. Sa nourriture, son sommeil, les premiers soins. Tout est in\u00e9dit. Les entreprises\u2026<\/p>\n","category_list_v2":"<a href=\"https:\/\/tchak.be\/index.php\/category\/enquetes-tchak\/\" rel=\"category tag\">Enqu\u00eate<\/a>","author_info_v2":{"name":"Cl\u00e9mence Dumont","url":"https:\/\/tchak.be\/index.php\/author\/clemencedum\/"},"comments_num_v2":"0 commentaire","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Laits infantiles : parents dans le doute, marketing \u00e0 l\u2019\u00e9coute<\/title>\n<meta name=\"description\" content=\"Les marques de laits infantiles Nan et Nutrilon se profilent comme des expertes de la petite enfance. 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