{"id":7088,"date":"2021-10-05T09:58:11","date_gmt":"2021-10-05T07:58:11","guid":{"rendered":"https:\/\/tchak.be\/?p=7088"},"modified":"2025-04-25T11:43:34","modified_gmt":"2025-04-25T09:43:34","slug":"apaqw-hellofresh-maria-del-rio","status":"publish","type":"post","link":"https:\/\/tchak.be\/index.php\/2021\/10\/05\/apaqw-hellofresh-maria-del-rio\/","title":{"rendered":"Entre l&#8217;Apaq-W et HelloFresh, le grand \u00e9cart de Maria Del Rio"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><strong>HUMEUR |\u00a0Yves Raisiere, journaliste | yrai@tchak.be<\/strong><\/p>\n\n\n\n<p>Z&#8217;avez vu? HelloFresh, la bo\u00eete de livraison de box repas, a engag\u00e9 <a href=\"https:\/\/www.instagram.com\/p\/CTUCIlYDJi5\/?utm_source=ig_web_copy_link\" target=\"_blank\" rel=\"noreferrer noopener\">Maria Del rio comme ambassadrice<\/a>. L&#8217;animatrice de\u00a0<em>Tout s&#8217;explique<\/em>\u00a0(RTL) et du\u00a0<em>Good Morning<\/em>\u00a0(Contact) a fait son coming-out sur les r\u00e9seaux pile poil \u00e0 la rentr\u00e9e.\u00a0<\/p>\n\n\n\n<p><em>\u00ab&nbsp;Vous le savez , je ne m\u2019engage que dans ce que je crois et approuve&nbsp;\u00bb<\/em>, a-t-elle jur\u00e9 \u00e0 ses plus de 100 000&nbsp;<em>followers<\/em>. Et d&#8217;assurer que, depuis son inscription, elle mangeait mieux, plus sainement et que le concept lui facilitait la vie. <\/p>\n\n\n\n<p>\u00ab&nbsp;<em>Donc, quand HelloFresh m\u2019a propos\u00e9 d\u2019\u00eatre son ambassadrice pour la Wallonie, j\u2019ai trouv\u00e9 \u00e7a coh\u00e9rent parce que je peux en parler en tant que femme hyperactive&nbsp;\u00bb,&nbsp;<\/em>a-t-elle d&#8217;ailleurs racont\u00e9 \u00e0 sudinfo.be.&nbsp;<\/p>\n\n\n\n<p>Le probl\u00e8me, Maria, c&#8217;est justement le manque de coh\u00e9rence du mod\u00e8le. Comme expliqu\u00e9&nbsp;&nbsp;dans le n\u00b04 de Tchak, <a href=\"https:\/\/tchak.be\/index.php\/2020\/12\/28\/hellofresh-boite-repas-marketing-vert\/\" target=\"_blank\" rel=\"noreferrer noopener\">la vitrine \u00e9co-sympa d&#8217;HelloFresh contraste avec son arri\u00e8re-boutique<\/a>: des produits loin d&#8217;\u00eatre locaux et de saison, des interm\u00e9diaires sp\u00e9cialis\u00e9s dans le commerce international, un label contestable, une d\u00e9bauche d\u2019emballages, etc. <\/p>\n\n\n\n<p>Bref, une soci\u00e9t\u00e9 (cot\u00e9e en bourse, +720% depuis 3 ans) aux antipodes de la terre, de celles et ceux qui tentent d&#8217;en vivre et des communaut\u00e9s qui les accompagnent dans la recherche de mod\u00e8les plus r\u00e9silients. En Wallonie, \u00e7a fait tout de m\u00eame des milliers de familles.&nbsp;<\/p>\n\n\n\n<p>Tu sais ce qu\u2019on dit, Maria&nbsp;: il n\u2019est jamais trop tard pour changer d\u2019avis. Au moins, tu seras en phase avec ton autre r\u00f4le d\u2019ambassadrice. Celui pour l\u2019Agence wallonne pour la promotion d&#8217;une agriculture de qualit\u00e9 (Apaq-W) et <a href=\"https:\/\/fb.watch\/8rLdGs-HRJ\/\" target=\"_blank\" rel=\"noreferrer noopener\">sa campagne \u00ab&nbsp;je cuisine local&nbsp;\u00bb<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>HUMEUR |\u00a0Yves Raisiere, journaliste | yrai@tchak.be Z&#8217;avez vu? HelloFresh, la bo\u00eete de livraison de box repas, a engag\u00e9 Maria Del rio comme ambassadrice. L&#8217;animatrice de\u00a0Tout s&#8217;explique\u00a0(RTL) et du\u00a0Good Morning\u00a0(Contact) a fait son coming-out sur les r\u00e9seaux pile poil \u00e0 la rentr\u00e9e.\u00a0 \u00ab&nbsp;Vous le savez , je ne m\u2019engage que dans ce que je crois et [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7089,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[125],"tags":[],"class_list":["post-7088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-billets-humeur-politique-economique-environnement"],"featured_image_urls_v2":{"full":["https:\/\/tchak.be\/wp-content\/uploads\/2021\/10\/Capture-decran-2021-10-05-a-09.39.48.png",1858,1192,false],"thumbnail":["https:\/\/tchak.be\/wp-content\/uploads\/2021\/10\/Capture-decran-2021-10-05-a-09.39.48-150x150.png",150,150,true],"medium":["https:\/\/tchak.be\/wp-content\/uploads\/2021\/10\/Capture-decran-2021-10-05-a-09.39.48-300x192.png",300,192,true],"medium_large":["https:\/\/tchak.be\/wp-content\/uploads\/2021\/10\/Capture-decran-2021-10-05-a-09.39.48-768x493.png",768,493,true],"large":["https:\/\/tchak.be\/wp-content\/uploads\/2021\/10\/Capture-decran-2021-10-05-a-09.39.48-1024x657.png",770,494,true],"1536x1536":["https:\/\/tchak.be\/wp-content\/uploads\/2021\/10\/Capture-decran-2021-10-05-a-09.39.48-1536x985.png",1536,985,true],"2048x2048":["https:\/\/tchak.be\/wp-content\/uploads\/2021\/10\/Capture-decran-2021-10-05-a-09.39.48.png",1858,1192,false],"widget-thumbnail":["https:\/\/tchak.be\/wp-content\/uploads\/2021\/10\/Capture-decran-2021-10-05-a-09.39.48.png",75,48,false],"gridlove-thumbnail":["https:\/\/tchak.be\/wp-content\/uploads\/2021\/10\/Capture-decran-2021-10-05-a-09.39.48-80x60.png",80,60,true]},"post_excerpt_stackable_v2":"<p>HUMEUR |\u00a0Yves Raisiere, journaliste | yrai@tchak.be Z&#8217;avez vu? HelloFresh, la bo\u00eete de livraison de box repas, a engag\u00e9 Maria Del rio comme ambassadrice. L&#8217;animatrice de\u00a0Tout s&#8217;explique\u00a0(RTL) et du\u00a0Good Morning\u00a0(Contact) a fait son coming-out sur les r\u00e9seaux pile poil \u00e0 la rentr\u00e9e.\u00a0 \u00ab&nbsp;Vous le savez , je ne m\u2019engage que dans ce que je crois et approuve&nbsp;\u00bb, a-t-elle jur\u00e9 \u00e0 ses plus de 100 000&nbsp;followers. Et d&#8217;assurer que, depuis son inscription, elle mangeait mieux, plus sainement et que le concept lui facilitait la vie. \u00ab&nbsp;Donc, quand HelloFresh m\u2019a propos\u00e9 d\u2019\u00eatre son ambassadrice pour la Wallonie, j\u2019ai trouv\u00e9 \u00e7a coh\u00e9rent parce que\u2026<\/p>\n","category_list_v2":"<a href=\"https:\/\/tchak.be\/index.php\/category\/billets-humeur-politique-economique-environnement\/\" rel=\"category tag\">Humeur<\/a>","author_info_v2":{"name":"Yves Raisiere","url":"https:\/\/tchak.be\/index.php\/author\/yves\/"},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/tchak.be\/index.php\/wp-json\/wp\/v2\/posts\/7088","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tchak.be\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tchak.be\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tchak.be\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tchak.be\/index.php\/wp-json\/wp\/v2\/comments?post=7088"}],"version-history":[{"count":2,"href":"https:\/\/tchak.be\/index.php\/wp-json\/wp\/v2\/posts\/7088\/revisions"}],"predecessor-version":[{"id":7092,"href":"https:\/\/tchak.be\/index.php\/wp-json\/wp\/v2\/posts\/7088\/revisions\/7092"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tchak.be\/index.php\/wp-json\/wp\/v2\/media\/7089"}],"wp:attachment":[{"href":"https:\/\/tchak.be\/index.php\/wp-json\/wp\/v2\/media?parent=7088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tchak.be\/index.php\/wp-json\/wp\/v2\/categories?post=7088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tchak.be\/index.php\/wp-json\/wp\/v2\/tags?post=7088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}