{"id":8151,"date":"2021-11-18T21:29:34","date_gmt":"2021-11-18T20:29:34","guid":{"rendered":"https:\/\/tchak.be\/?p=8151"},"modified":"2023-05-23T09:08:01","modified_gmt":"2023-05-23T07:08:01","slug":"viande-boeuf-carrefour-prix-qualite-act-for-food-pierre-ozer-uliege","status":"publish","type":"post","link":"https:\/\/tchak.be\/index.php\/2021\/11\/18\/viande-boeuf-carrefour-prix-qualite-act-for-food-pierre-ozer-uliege\/","title":{"rendered":"Viande de boeuf chez Carrefour : trois  prix qui d\u00e9montent la com&#8217;"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Carrefour, champion du local et du circuit court sur le frais. C&#8217;est ainsi que la multinationale cot\u00e9e en bourse s&#8217;affiche en 20 m\u00e8tre carr\u00e9s depuis plusieurs semaines ou dans des <a href=\"https:\/\/sosoir.lesoir.be\/carrefour\/et-si-votre-grande-surface-etait-un-vrai-commerce-de-proximite?utm_source=GoogleAdsManager&amp;utm_medium=Infeed&amp;utm_campaign=Carrefour_10426228\">publireportages diffus\u00e9s sur <\/a><a href=\"https:\/\/sosoir.lesoir.be\/carrefour\/et-si-votre-grande-surface-etait-un-vrai-commerce-de-proximite?utm_source=GoogleAdsManager&amp;utm_medium=Infeed&amp;utm_campaign=Carrefour_10426228\" target=\"_blank\" rel=\"noreferrer noopener\">les<\/a><a href=\"https:\/\/sosoir.lesoir.be\/carrefour\/et-si-votre-grande-surface-etait-un-vrai-commerce-de-proximite?utm_source=GoogleAdsManager&amp;utm_medium=Infeed&amp;utm_campaign=Carrefour_10426228\"> sites d&#8217;infos mainstream<\/a>.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Yves Raisiere, journaliste | <a href=\"mailto:yrai@tchak.be\">yrai@tchak.be<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On a demand\u00e9 \u00e0 Pierre Ozer, charg\u00e9 de recherches (ULi\u00e8ge), son point de vue sur cette campagne de com&#8217; de Carrefour. Pourquoi lui ? Au printemps, l&#8217;expert a sign\u00e9 <a href=\"https:\/\/orbi.uliege.be\/handle\/2268\/258326\">La v\u00e9rit\u00e9 sur le made in Belgium de l\u2019e-commerce alimentaire,<\/a> une \u00e9tude soulignant comment les g\u00e9ants de la grande distribution enfreignent la l\u00e9gislation les obligeant \u00e0 d\u00e9clarer l&#8217;origine de leurs produits (fruits, l\u00e9gumes et viande).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ni une ni deux : cette fois, suite \u00e0 notre demande, Pierre Ozer a saut\u00e9 dans sa voiture, direction l&#8217;hypermarch\u00e9 Carrefour d&#8217;Arlon. C&#8217;\u00e9tait le 18 octobre dernier. Quelques jours plus tard, un mail tombait dans notre bo\u00eete. <\/p>\n\n\n<p><script id=\"infogram_0_c2fbd654-f86f-46bf-a1cb-acd80632033d\" title=\"Viande de boeuf chez Carrefour : le prix du m\u00e9pris\" src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?ToU\" type=\"text\/javascript\"><\/script><\/p>\n<div style=\"padding:8px 0;font-family:Arial!important;font-size:13px!important;line-height:15px!important;text-align:center;border-top:1px solid #dadada;margin:0 30px\"><a href=\"https:\/\/infogram.com\/c2fbd654-f86f-46bf-a1cb-acd80632033d\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"noopener\">Viande de boeuf chez Carrefour : le prix du m\u00e9pris<\/a><br \/><a href=\"https:\/\/infogram.com\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow noopener\">Infogram<\/a><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block stk-4547a65\" data-block-id=\"4547a65\"><h3 class=\"stk-block-heading__text\">40 km maximum ? pas vraiment le cas <\/h3><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Premier constat de cette descente sur le terrain : <a href=\"https:\/\/www.carrefour.be\/fr\/mieux-manger\/actualites\/carrefour-soutient-les-producteurs-locaux.html\" target=\"_blank\" rel=\"noreferrer noopener\">dans sa campagne<\/a>, Carrefour se targue de travailler <em>\u00ab avec des petites exploitations agricoles situ\u00e9es \u00e0 environ 40 km d\u2019un magasin de r\u00e9f\u00e9rence\u00bb<\/em>.&nbsp;\u00c0 Arlon, ce n&#8217;est pas vraiment le cas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab<em> Lors de mon passage, la viande de b\u0153uf signal\u00e9e comme locale ne pouvait pas rentrer pas dans cette cat\u00e9gorie, <\/em>pointe Pierre Ozer. <em>En effet, elle provenait de la Soci\u00e9t\u00e9 Corn\u00fc, situ\u00e9e \u00e0 6900 Marloie  &#8211; rue de la Zootechnie 2, cela ne s\u2019invente pas &#8211; c\u2019est-\u00e0-dire \u00e0 83 km par la N4 et \u00e0 peine moins \u00e0 vol d\u2019oiseau de l\u2019hypermarch\u00e9 Carrefour d\u2019Arlon. \u00bb<\/em><\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#eeeeee\">Ce d\u00e9cryptage est en acc\u00e8s libre. Si vous le trouvez int\u00e9ressant, n\u2019oubliez pas : une info de qualit\u00e9, c\u2019est comme un produit local : elle a un prix juste. Raison pour laquelle on vous propose un petit d\u00e9tour par notre&nbsp;<a href=\"https:\/\/tchak2.odoo.com\/shop\" target=\"_blank\" rel=\"noreferrer noopener\">boutique en ligne<\/a>. Vous pourrez y d\u00e9couvrir nos points de vente. Vous pourrez aussi vous y abonner. Une fa\u00e7on de soutenir Tchak et de nous&nbsp;<a href=\"https:\/\/tchak.be\/index.php\/2021\/03\/25\/tchak-objectif-2021-abonne\/\" target=\"_blank\" rel=\"noreferrer noopener\">aider \u00e0 relever notre d\u00e9fi 2021<\/a>. Il est encore temps \ud83d\ude09. <\/p>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block stk-37b280e\" data-block-id=\"37b280e\"><h3 class=\"stk-block-heading__text\">C&#8217;est quoi, ces deux labels? <\/h3><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Le point le plus significatif de cette balade au rayon viande concerne la comparaison des prix du boeuf sur trois types de produits &#8211; le contrefilet, les carbonnades et les hamburgers, et deux &#8220;labels&#8221; &#8211; le Prix Juste Producteurs et la Fili\u00e8re Qualit\u00e9 Carrefour (voir notre infographie). Mais d&#8217;abord quelques pr\u00e9cisions sur ces deux appellations  :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/FQC_2020_FR.png\" alt=\"\" class=\"wp-image-8209\" width=\"73\" height=\"73\" srcset=\"https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/FQC_2020_FR.png 380w, https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/FQC_2020_FR-300x300.png 300w, https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/FQC_2020_FR-150x150.png 150w, https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/FQC_2020_FR-370x370.png 370w, https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/FQC_2020_FR-270x270.png 270w, https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/FQC_2020_FR-100x100.png 100w\" sizes=\"auto, (max-width: 73px) 100vw, 73px\" \/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><a href=\"https:\/\/www.carrefour.fr\/marques\/filiere-qualite-carrefour\" target=\"_blank\" rel=\"noreferrer noopener\">Fili\u00e8re Qualit\u00e9 Carrefour <\/a>: <\/strong>selon la cha\u00eene, elle certifie des produits&nbsp;au go\u00fbt authentique&nbsp;et \u00e0 la&nbsp;qualit\u00e9 certifi\u00e9e; une juste&nbsp;r\u00e9mun\u00e9ration pour les producteurs; des modes&nbsp;de production durables; le respect des animaux. Comment sont fix\u00e9s les prix? En partenariat <em>\u00ab <a href=\"https:\/\/www.carrefour.fr\/marques\/filiere-qualite-carrefour\" target=\"_blank\" rel=\"noreferrer noopener\">a<\/a>vec des agriculteurs exigeants et passionn\u00e9s<\/em> \u00bb, assure Carrefour.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/32659801_195555964589037_46133411957440512_n.png\" alt=\"\" class=\"wp-image-8211\" width=\"61\" height=\"61\" srcset=\"https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/32659801_195555964589037_46133411957440512_n.png 400w, https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/32659801_195555964589037_46133411957440512_n-300x300.png 300w, https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/32659801_195555964589037_46133411957440512_n-150x150.png 150w, https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/32659801_195555964589037_46133411957440512_n-370x370.png 370w, https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/32659801_195555964589037_46133411957440512_n-270x270.png 270w, https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/32659801_195555964589037_46133411957440512_n-100x100.png 100w\" sizes=\"auto, (max-width: 61px) 100vw, 61px\" \/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><a href=\"https:\/\/prixjuste.be\/a-propos\/le-label-prix-juste-producteur\/\" target=\"_blank\" rel=\"noreferrer noopener\">Prix Juste Producteurs<\/a>:<\/strong> ce label &#8211; g\u00e9r\u00e9 par les services du <a href=\"http:\/\/www.collegedesproducteurs.be\/site\/\" target=\"_blank\" rel=\"noreferrer noopener\">Coll\u00e8ge des producteurs<\/a> &#8211; permet aux consommateurs d\u2019identifier des produits <em>\u00ab qui offrent une <strong>r\u00e9mun\u00e9ration&nbsp;\u00e9quitable<\/strong>&nbsp;aux producteurs.&nbsp;Il peut \u00eatre appos\u00e9 sur certains produits moyennant&nbsp;certaines conditions, comme le respect d\u2019une charte, la garantie de l\u2019origine locale ou encore la tra\u00e7abilit\u00e9 des mati\u00e8res premi\u00e8res \u00bb.<\/em><\/li><\/ul>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block stk-99347c4\" data-block-id=\"99347c4\"><h3 class=\"stk-block-heading__text\">\u00ab Difficile pour les producteurs locaux de rivaliser avec la fili\u00e8re de Carrefour \u00bb<\/h3><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">L&#8217;analyse des prix affich\u00e9s entre ces deux labels r\u00e9v\u00e8le donc un \u00e9l\u00e9ment int\u00e9ressant. <em>\u00ab Il apparait que, pour les produits vis\u00e9s, les prix de la viande de boeuf provenant de la Fili\u00e8re Qualit\u00e9 Carrefour sont, en moyenne, 33,2% plus bas que ceux du label Prix Juste Producteur<\/em>, observe Pierre Ozer. <em>Il est donc probablement difficile pour le producteur dit local de rivaliser avec la fili\u00e8re Qualit\u00e9 Carrefour.\u00bb<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pareil diff\u00e9rentiel de prix fait d&#8217;autant plus pencher la balance en faveur de la viande issue de la Fili\u00e8re Qualit\u00e9 Carrefour que celle-ci affiche des valeurs identiques au label Prix Juste Producteur. Trop beau pour \u00eatre vrai ? Pierre Ozer n&#8217;est pas loin de le penser.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00ab Si la viande de la Fili\u00e8re Qualit\u00e9 Carrefour est d\u2019une qualit\u00e9 \u00e9quivalente \u00e0 celle du label Prix Juste Producteur, comment l\u2019enseigne peut-elle justifier une telle diff\u00e9rence de prix, sinon par le&#8230; non-respect du travail des \u00e9leveurs &#8211; notamment via le prix qui serait injuste &#8211; ou du bien-\u00eatre animal, ou encore en favorisant un mode de production intensif peu respectueux de l\u2019environnement (ou un mix de ces trois raisons) \u00bb<\/em>, analyse l&#8217;expert. <\/p>\n\n\n<style>.wp-block-kadence-advancedgallery .kb-gallery-type-masonry.kb-gallery-id-_e65aed-1d{margin:-5px;}.kb-gallery-type-masonry.kb-gallery-id-_e65aed-1d .kadence-blocks-gallery-item{padding:5px;}.kb-gallery-id-_e65aed-1d .kadence-blocks-gallery-item .kb-gal-image-radius, .kb-gallery-id-_e65aed-1d .kb-slide-item .kb-gal-image-radius img{border-radius:0px 0px 0px 0px;;}<\/style><div class=\"kb-gallery-wrap-id-_e65aed-1d alignnone wp-block-kadence-advancedgallery\"><ul class=\"kb-gallery-ul kb-gallery-non-static kb-gallery-type-masonry kb-masonry-init kb-gallery-id-_e65aed-1d kb-gallery-caption-style-bottom-hover kb-gallery-filter-none\" data-image-filter=\"none\" data-item-selector=\".kadence-blocks-gallery-item\" data-lightbox-caption=\"true\" data-columns-xxl=\"4\" data-columns-xl=\"4\" data-columns-md=\"4\" data-columns-sm=\"3\" data-columns-xs=\"2\" data-columns-ss=\"2\"><li class=\"kadence-blocks-gallery-item\" tabindex=\"0\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\"><div class=\"kb-gal-image-radius\" style=\"max-width:769px;\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic\" style=\"padding-bottom:133%;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/Sans-titre-769x1024.jpg\" width=\"769\" height=\"1024\" alt=\"\" data-full-image=\"https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/Sans-titre.jpg\" data-light-image=\"https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/Sans-titre.jpg\" data-id=\"8214\" class=\"wp-image-8214\" srcset=\"https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/Sans-titre-769x1024.jpg 769w, https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/Sans-titre-225x300.jpg 225w, https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/Sans-titre-768x1022.jpg 768w, https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/Sans-titre-370x493.jpg 370w, https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/Sans-titre-270x359.jpg 270w, https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/Sans-titre-570x759.jpg 570w, https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/Sans-titre-740x985.jpg 740w, https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/Sans-titre-600x799.jpg 600w, 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https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/Sans-titre1-225x300.jpg 225w, https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/Sans-titre1-370x492.jpg 370w, https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/Sans-titre1-270x359.jpg 270w, https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/Sans-titre1-570x759.jpg 570w, https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/Sans-titre1-600x798.jpg 600w\" sizes=\"auto, (max-width: 656px) 100vw, 656px\" \/><\/div><\/div><\/figure><\/div><\/li><li class=\"kadence-blocks-gallery-item\" tabindex=\"0\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\"><div class=\"kb-gal-image-radius\" style=\"max-width:656px;\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic\" style=\"padding-bottom:133%;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/Sans-titre2.jpg\" width=\"656\" height=\"873\" alt=\"\" data-full-image=\"https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/Sans-titre2.jpg\" data-light-image=\"https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/Sans-titre2.jpg\" data-id=\"8216\" class=\"wp-image-8216\" srcset=\"https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/Sans-titre2.jpg 656w, https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/Sans-titre2-225x300.jpg 225w, https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/Sans-titre2-370x492.jpg 370w, https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/Sans-titre2-270x359.jpg 270w, https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/Sans-titre2-570x759.jpg 570w, https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/Sans-titre2-600x798.jpg 600w\" sizes=\"auto, (max-width: 656px) 100vw, 656px\" \/><\/div><\/div><\/figure><\/div><\/li><li class=\"kadence-blocks-gallery-item\" tabindex=\"0\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\"><div class=\"kb-gal-image-radius\" style=\"max-width:656px;\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic\" style=\"padding-bottom:133%;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/Sans-titre4-1.jpg\" width=\"656\" height=\"873\" alt=\"\" data-full-image=\"https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/Sans-titre4-1.jpg\" data-light-image=\"https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/Sans-titre4-1.jpg\" data-id=\"8225\" class=\"wp-image-8225\" srcset=\"https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/Sans-titre4-1.jpg 656w, https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/Sans-titre4-1-225x300.jpg 225w, https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/Sans-titre4-1-370x492.jpg 370w, https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/Sans-titre4-1-270x359.jpg 270w, https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/Sans-titre4-1-570x759.jpg 570w, 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alt=\"\" data-full-image=\"https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/Sans-titre7-1.jpg\" data-light-image=\"https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/Sans-titre7-1.jpg\" data-id=\"8229\" class=\"wp-image-8229\" srcset=\"https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/Sans-titre7-1.jpg 656w, https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/Sans-titre7-1-225x300.jpg 225w, https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/Sans-titre7-1-370x492.jpg 370w, https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/Sans-titre7-1-270x359.jpg 270w, https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/Sans-titre7-1-570x759.jpg 570w, https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/Sans-titre7-1-600x798.jpg 600w\" sizes=\"auto, (max-width: 656px) 100vw, 656px\" \/><\/div><\/div><\/figure><\/div><\/li><li class=\"kadence-blocks-gallery-item\" tabindex=\"0\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\"><div class=\"kb-gal-image-radius\" style=\"max-width:1024px;\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic\" style=\"padding-bottom:75%;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/Sans-titre8-2-1024x769.jpg\" width=\"1024\" height=\"769\" alt=\"\" data-full-image=\"https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/Sans-titre8-2.jpg\" data-light-image=\"https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/Sans-titre8-2.jpg\" data-id=\"8230\" class=\"wp-image-8230\" srcset=\"https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/Sans-titre8-2-1024x769.jpg 1024w, https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/Sans-titre8-2-300x225.jpg 300w, https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/Sans-titre8-2-768x577.jpg 768w, https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/Sans-titre8-2-370x278.jpg 370w, https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/Sans-titre8-2-270x203.jpg 270w, https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/Sans-titre8-2-570x428.jpg 570w, https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/Sans-titre8-2-740x556.jpg 740w, https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/Sans-titre8-2-80x60.jpg 80w, https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/Sans-titre8-2-600x450.jpg 600w, https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/Sans-titre8-2.jpg 1216w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/figure><\/div><\/li><\/ul><\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_2465f0-a1, .wp-block-kadence-advancedheading.kt-adv-heading_2465f0-a1[data-kb-block=\"kb-adv-heading_2465f0-a1\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_2465f0-a1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_2465f0-a1[data-kb-block=\"kb-adv-heading_2465f0-a1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_2465f0-a1 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_2465f0-a1[data-kb-block=\"kb-adv-heading_2465f0-a1\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading_2465f0-a1 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_2465f0-a1\">Contrefilet irlandais: un concurrent encore moins cher<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Notons encore que du contrefilet de boeuf irlandais \u00e9tait \u00e9galement en vente dans le rayon ce jour-l\u00e0, \u00e0 18,75 euros \/ Kg. Soit un prix encore plus bas que celui du label Prix Juste Producteurs et de la Fili\u00e8re Qualit\u00e9 Carrefour. <em>\u00ab Ce qui est le meilleur moyen pour mettre les \u00e9leveurs d\u2019ici et d\u2019ailleurs en concurrence et, plus sp\u00e9cifiquement, de rendre la vie encore plus difficile aux \u00e9leveurs locaux, justement\u00bb<\/em>, avance  Pierre Ozer. <\/p>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block stk-25e1074\" data-block-id=\"25e1074\"><h3 class=\"stk-block-heading__text\">\u00c9leveurs wallons : la preuve par le salaire <\/h3><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Concluons sur ce chiffre qui souligne le <em>greenwashing<\/em> \u00e9hont\u00e9 de l&#8217;industrie agro-alimentaire et de la grande distribution sur la soi-disant juste r\u00e9tribution qu&#8217;elles conc\u00e8dent aux \u00e9leveurs wallons. Il y a tout juste un an, dans une enqu\u00eate consacr\u00e9e \u00e0 l<a href=\"https:\/\/tchak.be\/index.php\/2020\/09\/28\/le-blanc-bleu-belge-bbb-en-baisse-vaches-rustiques-races-alternatives-en-hausse\/\" target=\"_blank\" rel=\"noreferrer noopener\">&#8216;\u00e9volution des troupeaux bovins wallons<\/a>, Catherine Joie, journaliste, expliquait aux lecteurs de Tchak que ces \u00e9leveurs Wallons gagnaient en moyenne&#8230; 18 000 euros par an. <em>\u00ab Ce revenu est le plus bas du secteur agricole, bien en dessous des exploitations de grandes cultures (30.406 \u20ac\/an) et , dans une moindre mesure, des exploitations laiti\u00e8res (22.412 \u20ac\/an) \u00bb<\/em>, expliquait-elle  (sources CRA-W 2019). <\/p>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block stk-d6578eb\" data-block-id=\"d6578eb\"><h3 class=\"stk-block-heading__text\">Accentuer nos d\u00e9cryptages<\/h3><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Depuis son lancement, Tchak d\u00e9crypte les campagnes de com&#8217; des grands conglom\u00e9rats agro-industriels, des multinationales de l&#8217;agro-alimentaire et de la grande distribution. En fil conducteur, la volont\u00e9 de montrer comment elles travestissent les valeurs de l&#8217;agro-\u00e9cologie et du circuit cours \u00e0 des fins purement financi\u00e8res. Un \u00e9co-blanchiment qui n&#8217;a pas de limites au vu des centaines de millions d&#8217;euros investis chaque ann\u00e9e dans leur communication.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voici, pour exemple, quelques dossiers d\u00e9j\u00e0 publi\u00e9s dans diff\u00e9rentes sections de la revue&nbsp;:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/tchak.be\/index.php\/2021\/09\/27\/den-berk-delice-les-tomates-noir-jaune-rouge-de-la-honte\/\">Den Berk D\u00e9lice, les tomates qui font mal<\/a><\/li><li><a href=\"https:\/\/tchak.be\/index.php\/2021\/09\/13\/belhaize-delhaize-un-discours-aux-relents-nationalistes\/\">Belhaize, le pi\u00e8ge \u00e0 \u00e9viter<\/a><\/li><li><a href=\"https:\/\/tchak.be\/index.php\/2021\/03\/22\/aldi-strategie-pub-campagne\/\">Aldi, sa tactique pour vous attraper<\/a><\/li><li><a href=\"https:\/\/tchak.be\/index.php\/2020\/12\/28\/hellofresh-boite-repas-marketing-vert\/\">HelloFresh et ses diff\u00e9rences entre vitrine et arri\u00e8re-boutique<\/a><\/li><li><a href=\"https:\/\/tchak.be\/index.php\/2021\/10\/20\/deutsche-bank-transition-agroecologie-farmingforclimate-agriculture-plantc-soil-capital\/\">Deutsche Bank et agro\u00e9cologie, c\u2019est juste une illusion<\/a><\/li><li><a href=\"https:\/\/tchak.be\/index.php\/2021\/02\/19\/danone-societe-mission-ellen-mac-arthur-benefit-corporation\/\">Danone, la communication d\u2019abord<\/a><\/li><li><a href=\"https:\/\/tchak.be\/index.php\/2020\/10\/07\/intermarche-mousquetaires-prix-casses-supermarches-producteurs-agriculteurs\/\">Prix cass\u00e9s en supermarch\u00e9s&nbsp;: comment Intermarch\u00e9 vous dupe<\/a><\/li><li><a href=\"https:\/\/tchak.be\/index.php\/2020\/08\/12\/biscuits-chocolats-confiseries-prince-chacha-mikado-oreo-cotedor-tuc-lu-centwafers-stimorol-mondelez\/\">Le monde pas si d\u00e9licieux de Mondelez<\/a><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Cet axe \u00e9ditorial, nous voulons le renforcer \u00e0 travers <strong>un rendez-vous mensuel &#8220;coup de poing&#8221; sur notre site et nos r\u00e9seaux<\/strong>, en collaboration avec Pierre Ozer. Premier rendez-vous aujourd&#8217;hui. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A partir du printemps 2022, dans chaque num\u00e9ro de Tchak, toujours avec Pierre Ozer, vous pourrez lire <strong>un d\u00e9cryptage sur la strat\u00e9gie de communication<\/strong> de ces grands groupes du secteur agro-alimentaire.&nbsp;   <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mise \u00e0 jour du <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Carrefour, champion du local et du circuit court sur le frais. C&#8217;est ainsi que la multinationale cot\u00e9e en bourse s&#8217;affiche en 20 m\u00e8tre carr\u00e9s depuis plusieurs semaines ou dans des publireportages diffus\u00e9s sur les sites d&#8217;infos mainstream. Yves Raisiere, journaliste | yrai@tchak.be On a demand\u00e9 \u00e0 Pierre Ozer, charg\u00e9 de recherches (ULi\u00e8ge), son point de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8207,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[115,61,66],"tags":[],"class_list":["post-8151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-tchak-enquete-decryptage-reportages-debats-opinions","category-conso-critique-tchak","category-regards-opinions-debats"],"featured_image_urls_v2":{"full":["https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/Capture-decran-2021-11-19-a-09.46.21.png",1180,618,false],"thumbnail":["https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/Capture-decran-2021-11-19-a-09.46.21-150x150.png",150,150,true],"medium":["https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/Capture-decran-2021-11-19-a-09.46.21-300x157.png",300,157,true],"medium_large":["https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/Capture-decran-2021-11-19-a-09.46.21-768x402.png",768,402,true],"large":["https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/Capture-decran-2021-11-19-a-09.46.21-1024x536.png",770,403,true],"1536x1536":["https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/Capture-decran-2021-11-19-a-09.46.21.png",1180,618,false],"2048x2048":["https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/Capture-decran-2021-11-19-a-09.46.21.png",1180,618,false],"gridlove-thumbnail":["https:\/\/tchak.be\/wp-content\/uploads\/2021\/11\/Capture-decran-2021-11-19-a-09.46.21-80x60.png",80,60,true]},"post_excerpt_stackable_v2":"<p>Carrefour, champion du local et du circuit court sur le frais. C&#8217;est ainsi que la multinationale cot\u00e9e en bourse s&#8217;affiche en 20 m\u00e8tre carr\u00e9s depuis plusieurs semaines ou dans des publireportages diffus\u00e9s sur les sites d&#8217;infos mainstream. Yves Raisiere, journaliste | yrai@tchak.be On a demand\u00e9 \u00e0 Pierre Ozer, charg\u00e9 de recherches (ULi\u00e8ge), son point de vue sur cette campagne de com&#8217; de Carrefour. Pourquoi lui ? Au printemps, l&#8217;expert a sign\u00e9 La v\u00e9rit\u00e9 sur le made in Belgium de l\u2019e-commerce alimentaire, une \u00e9tude soulignant comment les g\u00e9ants de la grande distribution enfreignent la l\u00e9gislation les obligeant \u00e0 d\u00e9clarer l&#8217;origine de\u2026<\/p>\n","category_list_v2":"<a href=\"https:\/\/tchak.be\/index.php\/category\/blog-tchak-enquete-decryptage-reportages-debats-opinions\/\" rel=\"category tag\">Aper\u00e7u<\/a>, <a href=\"https:\/\/tchak.be\/index.php\/category\/conso-critique-tchak\/\" rel=\"category tag\">Conso<\/a>, <a href=\"https:\/\/tchak.be\/index.php\/category\/regards-opinions-debats\/\" rel=\"category tag\">Opinion | Regard<\/a>","author_info_v2":{"name":"Yves Raisiere","url":"https:\/\/tchak.be\/index.php\/author\/yves\/"},"comments_num_v2":"0 commentaire","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Viande de boeuf chez Carrefour : trois prix qui d\u00e9montent la com&#039;<\/title>\n<meta name=\"description\" content=\"Focus sur la viande de boeuf vendue chez Carrefour, avec Pierre Ozer (ULi\u00e8ge). Une descente qui d\u00e9monte la com&#039; de la multinationale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tchak.be\/index.php\/2021\/11\/18\/viande-boeuf-carrefour-prix-qualite-act-for-food-pierre-ozer-uliege\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Viande de boeuf chez Carrefour : trois prix qui d\u00e9montent la com&#039;\" \/>\n<meta property=\"og:description\" content=\"Focus sur la viande de boeuf vendue chez Carrefour, avec Pierre Ozer (ULi\u00e8ge). 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